VP - CAMO Brand

Location: Grand Rapids, Atlanta, Charlotte

Imagine When...

You are leading the global direction of the most innovative, award winning deck fastening brand . . . CAMO!

You are a key member of our growth-minded, innovative leadership team and an employee-owner of our company, National Nail.

You are challenged to grow and expected to challenge your team, your customers and others to grow as well.

Most importantly, you look back and realize you have personally grown and have become a better person.


Are an employee-owned company and have been a proud part of the American building materials industry for nearly 60 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.

Our core brands of Camo, Pro-Fit and Stinger are the “asked for brands” in their respective segments. Found at some of the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence. Our Brand users are the hardworking folks who build things with their hands, and just like us, they are business owners. They build our homes, our decks, install our roofs and they depend on our brands to support them in delivering a job well done..

Our culture is characterized as...

  • Servant focused
  • Founded on Four Cornerstones, 8 character traits and a simple operating philosophy of Serve • Better • Value • Fun.
  • High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
  • Growth-minded, driving the intentional investments in developing our people, our customers and our communities.
  • Innovative

The CAMO Brand...

Launched at the 2011 IBS in Orlando, the CAMO Brand quickly established itself as the most forwarding thinking deck fastening brand in the industry.

From the foundation products, (CAMO Edge Fasteners and Marksman Pro Tool) to our latest innovations, (Edge Clips, the Lever and Drive tools), our singular focus is to help the CAMO installer make the deck installation experience easier.

And our vision? To be the expected Brand found in the hands of any deck installer assembling cool outdoor living spaces for folks just like us.

You will join…

You will join an Executive Team comprised of leaders seasoned in their respective area of assignment. This is a team that leverages and leans on each other to build our culture, develop our people and create our future.

Your Assignment...

Your assignment will be to develop and drive the global growth plans for our CAMO Brand. From new product innovation, brand messaging and connecting with users on job sites, your influence will be transformative.

You will lead sales, product development, product management, marketing team members and more.

You will have a sales team of CAMO enthusiasts who will largely focus on those folks installing decks. Your team will introduce, train, teach, influence and help these users improve their installation experience. Your team will be outstanding at listening and asking insightful questions as they seek that next new CAMO innovation.

You will partner in leading every key CAMO channel relationship, from OEM, to home center, to distributor, dealer and e-commerce, your thoughts will have an impact.

This is not an assignment for a first timer. This is an assignment for a forward thinking leader who has built or has had a key role in building a global brand.

At your core...

You must love people and be able to lead and develop them.…

You must not just like people. You must love people. Love teaching, mentoring and challenging them. And then celebrating in their growth as they take what they have learned from you . . . and build upon it.

You will be expected to attract and build a like-minded growth-oriented CAMO team, delivering what our end-users need today, tactically, and what we will surprise them with in the future, strategically.

We are not seeking a “manager” of people. We are “demanding” a developer of forward thinking, growth-minded, energy breathing, community building CAMO brand defending disciples, who like you, collaborate well and constantly challenge the status quo.

You must be an outstanding person and teammate and elevate those around you…

We believe the best “building” moments at work are the moments when we build things together with our teammates. Are you a good teammate? Do you get that you will be part of a brand story and vision that is much bigger than you? Are you a great encourager? Are you teachable? Coachable? Correctable?

We demand great teammates. Are you one? You must be a humble, competitive, phenomenal listener and highly emotionally intelligent leader.

You must love challenges and thrive on them…

Whether a Pro, Remodeler, or DIY’er, CAMO exists to improve the experience when installing a deck. We change how work is done! And changing how work is done is a challenge. You will relentlessly help our channel and end user decision makers see things they don’t see today and you will lead them to trust that our brand best meets their needs.

This won’t be easy. You won’t win them all. Can you take a punch? Do you learn equally from success and failure? And then get back to the mission?

Is this in your DNA? Do you thrive on this type of challenge?

You must be passionate about Brands and be able to build one…

Think of a brand you love. You use it over and over again. You count on it. It delivers every time. So, you engage with it, every time. It may be something as simple as your toothpaste, or coffee. Could be a clothing line, golf clubs or choice of car you drive. Regardless, there is something about that brand experience that calls you back.

It will be impossible for you to achieve this assignment without “getting” the endearing value of the CAMO brand. CAMO doesn’t fit into someone else’s “finished good”. CAMO embodies a unique experience inviting the user to return – again.

Additional key requirements for this Assignment include:

  • Character matters to us and it should matter to you.
  • A brand leader or similar leadership role.
  • 10+ years of related experience.
  • History of leading aggressive product initiatives accomplishing significant growth.
  • Served on an executive or other leadership team.
  • Accountability for profit/loss, market share/growth performance.
  • Global experience in Europe, Australia, Scandinavian countries and Canada a plus.
  • Respected by your peers, customers and suppliers for your integrity and critical thinking.
  • Consumer Brand experience.
  • Lead a Sales Team that delivers brand conversion at the field user level.
  • Demonstrated ability to influence and direct initiates across organization.
  • Retail (Home Center), Building Material Channel Leadership a must.

So, if this is an assignment, culture, Brand and an industry you desire to explore further, contact us. Your new adventure awaits.


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