Inside Sales Leader

Location: Grand Rapids, MI

Imagine when

You are a vital member of our growth-minded, industry leading, innovative, brand-driven, global employee-owned company. You are challenged to grow, expected to challenge others, are part of something much bigger than yourself, and leave an indelible legacy through the people your life has impacted.

You are leading, building, and developing our expanding inside sales team, bringing our award-winning brands, CAMO, PRO-FIT and STINGER to our network of channel partners, installers, and end consumers.

Aligned with each brand’s unique purpose, your team will execute its assignment of driving brand awareness and the adoption of our innovative products to support our aggressive brand, channel, and company growth plans.

And most importantly, while other things are growing around you, you grow as a person. How cool is that?

Your assignment

You will serve as team lead of the Inside Sales group, inspiring team members to provide excellent customer experiences and growth within our network of pro dealer, retail, and end-user partners. Partnering with leaders of our brands and markets, you will ensure focus and collaboration between teams and their outside sales counterparts to execute sales plans. Through a deep understanding of customer needs, you will lead your team daily by providing direction and training to improve their approach and sales success.

This is not an assignment for a first timer. We are seeking a seasoned leader who will challenge our sales leadership team, our sales team and our customers.

Essential duties:

  • Lead and develop the team to provide excellent service experiences to all internal and external customers.
  • Partner with Sales, Brand, and Marketing teams to create and execute strategies and revenue plans for initiatives across multiple channels.
  • Drive continuous improvement and accountability of/to the team’s knowledge, systems and approaches.
  • Leverage in-depth product-knowledge, selling skills and teaching/coaching abilities to continuously develop capability within the team.
  • Ensure positive and productive relationships and consistent interactions between their team and Outside Sales, as well as other internal departments.
  • Establish and leverage data/reporting to measure strengths and opportunities of the team to improve performance and achievement of sales goals.
  • Occasionally step into Customer Service and Inside Sales roles temporarily to support when needed.

Required skills:

  • Proven success leading and developing teams.
  • Passion and ability to provide great internal and external customer service.
  • A love of challenges and the ability to thrive on them.
  • Strong understanding of the business, products, systems, and people.
  • Ability to manage details.
  • Passion for continuous improvement.
  • Cross departmental relationship builder.
  • Excellent verbal and written communication skills.
  • Ability to turn vision and strategy into action.

Success criteria:

  • Establish and achieve measurable goals for customer service and inside sales representatives.
  • Outside Sales team has the support needed to achieve their goals.
  • Strategically delegates work to develop employee-owners for success in current and future roles.


  • 5+ years of proven experience as a leader of an inside sales team.
  • Be an outstanding person and teammate, elevating those around you.
  • Align with our purpose, 8 character traits, and cornerstones.
  • In-depth experience with sales analytics, sales process methodology, and CRM software.
  • Bachelor’s degree required.

About us

We are an employee-owned company and a proud part of the American building materials industry for nearly 60 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.

Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.

Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs, and depend on our brands to support them in delivering a job well done.

Our company's reason for existing

Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live. We get this is a moonshot reason for existing. Yet it is one we are committed to.

Our culture is characterized as

  • Servant focused.
  • Founded on Four Cornerstones, 8 character traits, and a simple operating philosophy of Serve • Better • Value • Fun.
  • High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
  • Growth-minded, driving the intentional investments in developing our people, our customers, and our communities.
  • Innovative.

So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.


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