Imagine when

You serve as product champion, bringing our award winning brand, CAMO, to our network of pro dealer, retail and end-user partners. While aligning with our global brand strategy, you will be a valued team member that develops, implements, and executes the vast array of the demanded product management activities, each required to support our aggressive growth.

As a vital member of our growth-minded, industry leading, innovative, brand-driven, global employee-owned company, you are challenged to grow, expected to challenge others, and are part of something much bigger than yourself. You leave an indelible legacy mark on our company and our industry through the people your life has impacted. And all the while, and most importantly, you are growing as a person.

The CAMO brand

Launched at the 2011 International Building Show in Orlando, the CAMO Brand quickly established itself as the most forward thinking deck fastening brand in the industry.

From the foundation products, (CAMO Edge Fasteners and Marksman Pro Tool) to our latest innovations, (Edge Clips, the Lever, and Drive tools), our singular focus is to help the CAMO installer make the deck installation experience easier.

And our vision? To be the expected brand found in the hands of any deck installer assembling cool outdoor living spaces for folks just like us.

About us

We are an employee-owned company and a proud part of the American building materials industry for nearly 60 years. We have a storied history of innovation, which many say is in our DNA. We agree. From product to brand, to sourcing to customer-centric solutions, we constantly ask the “what, why and how” questions that many are afraid to ask.

Our core brands of CAMO, PRO-FIT, and STINGER are the “asked for brands” in their respective segments, and can be found at the finest names in the LBM, Roofing, Home Center, Distribution and STAFDA channels of the building industry and more recently, through our E-Commerce presence.

Our brand users are the hardworking folks who build things with their hands, and just like us, are business owners. They build our homes, our decks, install our roofs and depend on our brands to support them in delivering a job well done.

Our company's reason for existing

Whether supporting our customers, suppliers, employee-owners and their families or the communities in which we live and work, our purpose is simple; inspire whoever we engage with to help them become better. Better people, families, businesses, and ultimately leave better the communities in which we live in. We get this is a moonshot reason for existing. Yet it is one we are committed to.

Our culture is characterized as

• Servant focused.
• Founded on Four Cornerstones, 8 character traits and a simple operating philosophy of Serve • Better • Value • Fun.
• High standard, embraced by a dedicated team of employee-owners who enjoy the fruits of hard work while having a “bit of fun” along the way.
• Growth-minded, driving the intentional investments in developing our people, our customers and our communities.
• Innovative.

Your assignment

As the CAMO Product Manager, you will be a key member of a team that develops and drives the strategic and tactical initiatives needed to achieve our brand growth across our distribution, retail, pro dealer, and end-users to reach our channels. This role will find you casting vision and overseeing the CAMO brand direction, pricing, planning, and product development. By influencing your peers, customers, and vendors, you will help us to align the CAMO brand with strategic partners and gain market share with this innovative brand.

Requirements include:

• Align with our purpose, 8 character traits, and cornerstones.
• Have experience with selling teams, marketing teams, and field marketing initiatives.
• Lead product lifecycle from product launch to the rationalization and exit of a product.
• Experienced and comfortable on a jobsite, developing an understanding of the needs of deck and framing builders and the application of CAMO products into the broader system. Viewed as an application expert to the contractor or builder on the jobsite.
• Strong presentation skills with the ability to tailor the message to a variety of audiences including; lumberyard dealers, home center/retailers, contractors, builders and at sales, training and industry events.
• Partner with sales, marketing, product development, finance, and supply chain teams to create business strategies and revenue plans for initiatives across multiple channels.
• Develop business cases for new products, new markets, and key strategic OEM or product partnerships.
• Create and present the annual CAMO brand Product Roadmap.
• Assist in development of the annual Marketing Plan.
• Expert technical product knowledge with the ability to create, maintain and train within the organization and our partners. Instrumental in working with the learning and development team to create training content.
• Understand emerging selling trends and cycles in all sales channels.
• Regularly assess and report on the profitability of key product categories, then review these with sales leaders to ensure aligned promotional and pricing strategies across all selling channels. (Assumes candidate has business and financial acumen with understanding of Profit and Loss (P&L) at the sku and category level.)
• Ability to turn product, market and competitive insights into actionable business opportunities, business partnerships and/or recommended acquisition targets through a demonstrated understanding of;
• Ability to identify new products through research, voice of customer (VOC) and voice of market (VOM) activities and champion / be a vocal advocate for new products.
• Able to lead research and define market opportunities including price and promotion, features and benefits, competitive landscape and market potential through desktop and third-party research, field based market intelligence, and channel focused surveys, VOC and VOM activities.
• Be a market expert by identifying and evaluating competitive products and trends including new products, market pricing, share of shelf and competitive features and benefits.

Candidate attributes include:

• Being a brand champion.
• Naturally curious with a desire to understand and bring ideas to the organization.
• Enjoy solving complex problems and identifying customer needs.
• Be skilled at developing and launching new products and brands.
• Ability to perform at both a strategic and hands-on tactical level.
• Excellent project management and organizational skills, with a high attention to detail.
• Able to work under pressure, prioritize well, and deliver on commitments with little direction.
• Innovative and creative thinker.
• Strong collaborator, able to unite multiple stakeholders to develop a comprehensive approach and process, through influence and possessing strong relationship-building skills.
• Skilled at using analytical tools to provide brand insight to teams.
• Strong PowerPoint, Excel, CRM (Salesforce preferred), and dash boarding tools experience.
• Flexible, with the ability to quickly adapt and re-prioritize in a continuously changing working environment.
• Excellent written, verbal, presentation and interpersonal skills.
• Ability to take charge, create urgency, inspire others, while creating an environment of energy, fun, and continuous improvement.
• Proven experience working with the building industry, but preferably with a focus on decking.
• Be hungry, competitive, and possessing a never quit spirit.
• 5+ years of product management experience, preferably with a national brand.
• Ability to travel overnight 15-25%, with weekend travel for industry events.

You must love challenges and thrive on them

Our brands exist to improve the experiences that end-users have. We change how work is done! And changing how work is done is a challenge.

This won’t be easy. You won’t win them all. Can you take a punch? Do you learn equally from success and failure? And then get back to the mission?

Is this in your DNA? Do you thrive for this challenge?

You must be an outstanding person and teammate and elevate those around you

We believe the best “building” moments at work are the moments when we build things together with our teammates. Are you a good teammate? Do you get that you will be part of a company story and vision that is much bigger than you? Are you a great encourager? Are you teachable? Coachable? Correctable?

We demand great teammates. Are you one? You must be humble, competitive, and phenomenal at listening.

You must be passionate about brands and be able to build one

Think of a brand you love. You use it over and over again. You count on it. It delivers every time. So, you engage with it, every time. It may be something as simple as your toothpaste, or coffee. Could be a clothing line, golf clubs or choice of car you drive. Regardless, there is something about that brand experience that calls you back.

It will be impossible for you to achieve this assignment without “getting” the endearing value of the CAMO brand. CAMO doesn’t fit into someone else’s “finished good”. CAMO embodies a unique experience inviting the user to return – again.

So, if this is an assignment, culture, brands, and industry you desire to explore further, contact us. Your new adventure awaits.

Apply to this Job